![]() ![]() “I think the biggest mistake people make is they don’t wear a primer or a cream shadow or some type of base before they apply a powdered eye shadow,” Maalouf tells SELF. Mistake: You’re skipping primer.īoth of our experts agree that using eye shadow primer is an essential first step. Read on to learn how to use eye shadow like you actually know what you're doing-because, after reading this, you will! 1. So we talked to Joey Maalouf, cofounder of The Glam App, and celebrity makeup artist Lindsay Ebbin, cofounder of BeYu Cosmetics, to parse through the classic eye shadow mistakes most people make. The 30-piece palettes in the beauty aisle don't help to simplify things, either. ![]()
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